We are nearing the end of our Core Value Series where we’re diving a bit deeper into each core value of Worth the Work Fitness in order to help you get to know us better, and to help encourage you towards a healthier mindset with your health and wellness journey. Each week we are sharing one of our nine core values that are a part of the foundation of why we do what we do, and expanding on why each one is so significant to us and why we believe each can be significant to you as well.
We embrace that hard work is part of the process, because we know the results are worth the work. There will be challenges & plateaus - that’s just part of the journey. But rather than viewing them as setbacks or reasons to quit, we view them as opportunities to become stronger, both mentally & physically.
Let’s face it; our culture has become a bit obsessed with instant gratification. We want what we want, and we want it now. We want the outcomes and results, but we’re not always patient enough to wait for them to show up. Worse yet, we’re not always willing to put in the effort it takes to make them happen. And if things get tough along the way, well it’s time to abandon ship.
But aren’t the best things in life worth the struggle and grind it takes to get them? Aren’t they worth digging in our heels when things get tough? Aren’t they worth the effort it takes to muster up motivation when all feels lost? Well that’s a sentiment that the fitness industry typically likes to gloss over, because a quick fix sounds much sexier than hard work and a long-term change.
Can I let you in on a secret? When I first started working in the fitness industry, I was taught that in order to sell well, I needed to skip over talking about the work, because work sounds hard, and no one likes doing hard things. It’s far more appealing to highlight and focus on the results without emphasizing what it would take to get them. I always hated the idea of skipping over the work, because to me, it was leaving out the most important part of the process. You just can’t get results without putting in the work. So when I started my own business, I vowed to myself that I would do things differently.
I want to be upfront about the work it takes to live a healthy life. I want to be upfront about the sweat, the grind, the effort, the challenges, and the plateaus. Because I would rather prepare you for what’s ahead and help you through it, rather than pretend it’s not there and set you up for failure. I would rather equip you with the skills and knowledge to succeed than feed into the mirage that the results you seek are easily attainable.
I get it though. It’s probably not your favorite thing to hear that the results don’t come without the work, but deep down you know it’s true. You’re going to have to sweat. You’re going to have to push yourself through workouts that challenge you. You’re probably going have to make some adjustments to the way you eat. You’re going to have to work. But since you will put in the work, you will most certainly get more out of it, because it’s always more rewarding when you work hard and achieve something, rather than it be handed to you. For example, running a marathon is far more rewarding than simply sitting on a bus for 26.1 miles. Is it much harder work to do so? Of course! But the feeling of accomplishment is significantly higher.
Our aim as a company is to show you how to put in the kind of work that feels worth it in the end (the kind that you can feel proud of), and to come alongside you as you do it. That’s why we’re called Worth the Work Fitness. Instead of glossing over the tough stuff, we embrace the work because we know it leads to results that are worth it in the end.
So don’t let the work deter you.
Don’t let it stop you.
Don’t let it discourage you.
Lean into it.
And embrace it.
Because the best things in life are worth the work.
P.S. Join us next week for the final installment of our Core Value Series where we’ll be talking even more about the kind of results that are worth it.
Written by Brett Henderson and Kelly Pruim